Jeff Ignaszak joined ERB in 2019 and serves as the Chief Marketing Officer. He is responsible for ERB’s marketing strategy, branding, communications, and membership development efforts. He is a transformational leader who is focused on applying his more than 25 years of experience working with healthcare, technology, and professional services firms to help create greater awareness and understanding of ERB’s assessments as well as its emerging data analytics and insight offerings.
Prior to joining ERB, Mr. Ignaszak was Chief Marketing Officer for Truveris, Inc., a New York City-based healthcare technology company where he built the marketing infrastructure and team dedicated to helping reduce the cost and improve access to prescription medications. Earlier in his career, while at Stryker, Mr. Ignaszak launched the orthopaedics industry’s first fully integrated business-to-business and business-to-consumer marketing campaign for a new joint replacement technology. His career also includes marketing and communications leadership roles at BDO, Kroll, and GE.
Mr. Ignaszak holds a bachelor of science degree in Life Sciences Communications from the University of Wisconsin-Madison.